ShiverING
Have you seen those ING ads where the dollar bills are alive? The ones where they move about to Neil Hefti's Odd Couple Theme? I don't know about you, but those ads give me the creeps.
Here's what the ING press release says:
"We're dealing with what I'd call charm more than humor," says BBH Executive Creative Director Kevin McKeon. "It's all about people's relationship with their money. Here the dollar bills are your little buddies that are working for you and are there for you, so we gave them a kind of light-hearted quality."Kevin, there are a lot of things I like about dollar bills, and high on the list is they're inanimate.
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