Monday, June 30, 2008

Non Compos Mentos

I'm not sure if I get the commercials for Twix bars. Someone's caught in an embarrassing situation so he takes a bite of a Twix (which I guess takes a while to chew due to the caramel) while he composes himself and comes up with a solution.

What has this got to do with a candy bar? It doesn't even make any sense.

I assume Mars thinks Twix bars taste good. Isn't that what they should be emphasizing?


Blogger New England Guy said...

They seem to want to piggyback on Southwest's "want to get away" campaign, which (at least the first fifty times you see a spot) is mildly amusing and made some slight sense.

As anybody who has flown Southwest (or any other airline) recently knows, the place you really want to get the hell away from is the airport.

5:53 AM, June 30, 2008  
Blogger QueensGuy said...

One of the marketing executives at my company gave a talk at our division meeting in January. He described the work he had previously done at (for?) Mars on the Snickers account, using survey data to discover that "hunger satisfaction" was the biggest differentiator for Snickers v. other candy bars, and focusing on that element relentlessly in advertising moved Snickers from the #12 candy bar to #1.

1:15 PM, July 01, 2008  
Blogger LAGuy said...

This is from the Mars site:
"The world's biggest selling candy bar. Simple as that
Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® quickly became one of the planet's favorite treats after its introduction in 1930. And it is still at the top, 75 years later."

Just how old is this guy?

2:25 PM, July 01, 2008  
Blogger QueensGuy said...

I think "one of" the top is consistent with having been #12 at some point, no? One of the facts on the Snickers webpage is that they used the Rolling Stones' song Satisfaction in their 1990 ad campaign, so it was at least that long ago. And yeah, he was definitely pretty old.

4:59 PM, July 01, 2008  
Anonymous Anonymous said...

They're ore than Satisfying. They're Satisfectellent!

8:54 PM, July 01, 2008  
Anonymous Anonymous said...

8:54 PM, July 01, 2008  

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