Oscar Bait
The latest TV ads touting Doubt have Meryl Streep and Viola Davis discussing their characters. This is odd, isn't it? Usually 30 second spots are there to say what a great movie this is, not to parade pretentious EPK detritus.
posted by LAGuy @ 12:26 AM
2 Comments:
All right -- I've read this entry 4-5 times over the last couple of days, and I have to ask -- what is "EPK?"
Thanks for reading anything on this site 4 or 5 times.
EPK is an acronym for Electronic Press Kit--a promotional device that's been around since long before DVD extras (or DVDs). It's a behind the scenes look at a film, generally featuring above-the-line people spouting off about the importance of the project and their art in general.
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