Trendmongering

Here's some advice to the Los Angeles Times. If you're going to publish an article entitled "Conservative talk radio on the wane in California," include actual evidence.

The closest thing they've got to a real argument (much of the piece has nothing to do with the headline) is the claim that due to the recession there's less revenue for radio, which has led to a handful of conservative hosts across the state having had their shows replaced (though by what they don't say--the only specific case I know of had a local conservative replaced by a national conservative) or scaled back. Considering the recession hits everyone, and even in good times, hosts come and go, we need a bit more than this.

An example of real evidence, rather than mere theorizing, would be a general trend of lower ratings among conservative talk shows--especially if set against stable or higher ratings for radio overall. Another way to prove the case would be to demonstrate there are less hours of "conservative talk" available. I don't think this is asking too much.