Movie Mania

A couple weekends ago I went to see Adventureland at a cinema in a Latino neighborhood. There was such a huge crowd milling about I thought it was some sort of festival. As I got closer, I saw it was people lining up to buy tickets to the opening night of Fast & Furious.

I knew the film would do well, but I suspected this was a bigger deal to Latinos that other subgroups. And sure enough, my suspicions have been confirmed by Variety.

(I also drove down Hollywood Boulevard recently and saw thousands lined up to catch a glimpse of celebrities at the premier of the Hannah Montana movie. A different demo entirely.)