Major League Screwup

There's promotional material for the new comedy She's Out Of My League (which I can't find on the internet) that has a number above the face of each character. I've seen it on walls, I've seen it on billboards.

See, the movie is about a 5 who dates a 10. And that's what it has on the billboard. So far, so good. But beyond the two leads, the rest of the numbers don't make any sense.

For instance, actor Nate Torrence, who's a funny-looking guy (by Hollywood standards) is an 8. Meanwhile, Krysten Ritter, former model who's a babe and a half, is a 7.

This isn't rocket science. Or Rocket Science. The whole point of the movie is judging people by looks--why would they get this wrong?

PS It was filmed in Pittsburgh, a city I believe New England Guy knows well.