Here's The Story
Before my local Border's went out of business, I bought some stuff real cheap, including Brady Brady Brady, the inside story of The Brady Bunch, written by Sherwood Schwartz, its creator, and Lloyd Schwartz, its producer (and Sherwood's son). They didn't collaborate, exactly. Sherwood wrote the first third, about selling the show and making the pilot, while Lloyd wrote the back two-thirds, where he talks about running the show and the years after, not to mention his rise through the ranks, starting as the kids' dialogue coach.
I never really liked the show, but somehow, one way or another (mostly through its widespread syndication), I watched every episode. It was never actually a ratings hit in any of its five seasons, but became iconic anyway. As Lloyd notes, though the show didn't go in for catch phrases, "Marcia, Marcia, Marcia!," "Pork chops and applesauce," "Something suddenly came up" and "Oh my nose!" still conjure up powerful memories for a whole generation.
The only thing associated with the show I can honestly say I like is The Brady Bunch Movie (1995), which pokes fun at the show--they're a family living in the 90s still stuck in the 70s. Lloyd writes about the film. He and his father started out writing the script, and had a satirical (though still positive) take on the show. It was greenlighted but new people came in at Paramount and father and son were replaced, though they still gave notes. At first the new script was too harsh, but it ultimately pulled back and Paramount had a hit. Lloyd claims the parts of the movie that worked were concepts he and his father originated. Maybe, though based on the mirthless series, this is hard to buy.
Worse, he would refuse to perform anything that wasn't "real." Not just emotionally real, either. He took it upon himself to write lengthy memoranda explaining how certain things--fake inkstains, pay phones in suburban homes, hair coloring, etc.--weren't possible according to his research. (Though I don't think he ever asked why an architect with a wife and six kids would design his own home with only one bathroom.) All this did, I think, was guarantee the producers wrote less for him and sure didn't try to make him funny. In the final episode they even gave his lines to wife Carol and housekeeper Alice when he refused to show up.
PS I didn't see any typos until literally the last page, where we meet "Barak Obama." Was the editor getting tired?