The Gift You Keep On Giving

Last Saturday, while watching football, I noticed a bunch of ads for Kay Jewelers. I thought they'd picked the wrong audience until I realized the ads are there to remind men to buy jewelry for the women in their life.



I couldn't find one particularly striking ad. It's about a guy who's marrying a women with a daughter, and to show what a great father he'll be, he buys the kid jewelry (presumably after getting his hot new wife something as well).  Must be fun writing those ads, thinking up ever new scenarios where a man will have to reach into his pocket.