Madness

Matt Weiner used to work on The Sopranos, the show that would have vague, cryptic log lines to avoid giving away plot.  And now that he's created Mad Men, he's raised this to an art form.

Case in point, last night's episode, "The Better Half."  A fair amount of things happened in this hour.  To name a few--spoilers, of course: the newly-merged agency is still having power struggles; Peggy stabs boyfriend Abe in the gut and they break up; Pete considers looking elsewhere for work; an actress on Megan's soap makes a pass at her; Don sleeps with Betty.  If that last one isn't a headline I don't know what is.

So how was the episode described (presumably by the controlling Weiner)?  "Roger is plagued by a recurring dream; Joan goes to the beach." It's almost comically inept.  Not only does it not tell you about the big plot developments, it tells you practically nothing about the things it's allegedly talking about.  And it's not even correct.  If Roger had a dream, recurring or otherwise, I must have missed it.  And Joan does not go to the beach.  There's a short scene with about ten minutes left where Joan is planning to go to the beach.  We never see her there and it's of no consequence if she did go.

I must say I like this. I'm already watching the show, I don't need a come-on.  I'd rather know nothing about what's coming--I even avoid the "previously on" since that hints at what will be played up in the episode.

My ideal log line would be something like "If you're already a fan of the show, more of the same; if you don't watch it, check it out and you might like it."