Bucking The Trend

Speaking of food, I saw a spot advertising new items on McDonald's Dollar Menu.  For instance, there's the Bacon Cheddar McChicken, the Grilled Onion Cheddar Burger and the 20-piece Chicken McNuggets.

What caught my eye, though, was not the items, but the prices.  All of those above, and more, cost over one dollar.  Wasn't that kind of the point of the Dollar Menu?  And that's what these ads are really announcing. In fact, they've renamed it--it's now the "Dollar Menu & More."

Why would you do this?  Isn't everything available pretty much part of the dollar menu or more?  Decades ago McDonald's advertised two hamburgers, fries and a Coke with change for your dollar. Okay, inflation, but can't we hold the line on the dollar menu?