Saturday, July 12, 2014

Crumb Bummer

I'm surprised to learn all Crumbs Bake Shops have closed down.  The shops are mostly located out East, but there are a few here in the L.A. area, including one just around the corner on Larchmont Boulevard. They're a gourmet cupcake company, and apparently the craze--I didn't know there was a craze--is over.

Crumbs had signature cupcakes (which look quite tasty online)--apple cobbler, cookies and cream, pistachio, peanut butter cup, milk shake, red velvet and squiggle (which looks like a Hostess cupcake), to name a few.

I've actually never been inside one.  I don't really get cupcakes. If you're going to enjoy a pastry, why choose something so top-heavy? Eating it can be a messy experience, especially with all that icing on top. And spending four or five bucks on one cupcake seems like too much. Maybe that's why it's closing. (And as this is baked goods, I doubt it'd be worth attending a going out of business sale if anything is much more than a day old.)

PS  Looks like someone will be picking up Crumbs.  Marcus Lemonis (sounds like he should be living in ancient Rome), who hosts CNBC's The Profit, and is CEO of Camping World, along with Dippin' Dots owner Fischer Enterprises, will acquire the chain. So let the baking continue.


Anonymous Denver Guy said...

I think Dippin' Dots went under too. The only place you see them anymore is at sports arenas and stadiums.

8:09 AM, July 14, 2014  
Blogger LAGuy said...

Maybe there's some sort of synergy between two failed brands--we'll get Dotcakes, or something like that.

10:22 AM, July 14, 2014  

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