Lightning Strikes Twice

What are the odds that someone would be instrumental in popularizing two separate phrases?  But that seems to be happening to an old acquaintance of mine, Jon Hein.

Hein is probably best known as being one of the first people to say "jump the shark" and then make it big by starting a website devoted to the concept.  The phrase has become part of common parlance.

Since then, he's become a regular on the Howard Stern radio show, and as such, is the subject of a new phrase--"Hit 'Em With The Hein!"--even if he isn't necessarily thrilled with it.

What does it mean? I'm not sure, but here's an attempt to explain:



It seems to be catching on.