I am big. It's the pictures that got small.

Mark Ruffalo is one of the hottest actors in town. Since his breakout role in You Can Count On Me (2000), he's had sizable parts in several major films. He's important enough to be listed above the title in his latest--Just Like Heaven, a romantic comedy starring Reese Witherspoon. Sure, her name is first, but his is right after, in letters just as large.

There is one problem. No one's heard of him. At least, not like they've heard of Reese Witherspoon. So while his contract may guarantee near-equal billing, the promotional people know better. Hence, his whole body is barely larger than Reese's nose in the official poster.