Snickering

Snickers has a new ad campaign. They use the familiar logo but replace SNICKERS with newly coined words. Just yesterday I saw SATISFECTELLENT on the sides of two buses.

SATISFECTELLENT?!

Some people know how to mix two words together--Lewis Carroll took "furious" and "fuming" and came up with "frumious." SATISFECTELLENT is apparently a joining of "satisfaction" and "excellent," and it should make the people who paid for it frumious.

The first part of the word is closer to "satisfactory" than "satisfying," not nearly good enough for the most popular candy bar of all.

The second part sounds a bit like disinfectant.

But worse, much worse, the word it most reminded me of is "feculent." Even if you haven't seen the Baby Ruth scene in Caddyshack, it's obvious the last thing you want to associate a small, brown chocolate bar with is feces.

Now a good dump, that's satisfeculent.