Tuesday, October 17, 2006

I'm A Believer

I saw my old friend Professor Cass Sunstein on cable discussing his new book Infotopia. I haven't read it yet, but it sounds intriguing.

I've always been fascinated by how people come to have their beliefs, and what I like about this book is, more than just just theorizing, it has actual research. Particularly, work was done on how people deliberate differently based on what others in the group believe. While I doubt there's a basic heuristic that gets us to the best results, there still can be specific techniques that will improve our decision-making.


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