Name Game

Whenever you have two big stars, you've got a problem. Who should get top billing? An old solution when neither wants to step aside is to have Name A lower and to the left of Name B. But I saw a new one yesterday.

The Forbidden Kingdom teams up the two biggest stars in martial arts, Jackie Chan and Jet Li. (If only they'd done it fifteen years earlier.) In the poster, "Jackie Chan" was written on the top left-hand corner, and "Jet Li" borrowed Jackie's "J" and was written straight down.