Oy!

Obama versus McCain will open up different states that weren't much in play last election. Colorado, Michigan, Nevada, Wisconsin and others might change their color.

But, if it's close, and it sure is close now, it'll still likely come down to a handful of swing states. And the biggest of these by far is the fourth-most populous state, Florida. It'll be hard for Obama to win the election without taking the Sunshine State.

According to the latest polls, Hillary beats McCain in Florida, while Obama loses.

There are a number of reasons, and one of them is that Obama doesn't get the same level of Jewish support. Why mention this? Because despite what a lot of paranoid people around the world believe, Jews have very little say in our national elections. There are only six million or so in the U.S., and about two-thirds of them congregate in four states--New York, New Jersey, California and, of course, Florida.

Since the first three states are safely Democrat, the Jews hardly make a difference there. But if they turn away from Obama in Florida, that matters. In the last four Presidential elections, they've voted 75% to 80% Dem. A drop to 60% could be devastating.

That's why I expect Barack to spend a lot of time (he's already started, some would say) and money rebranding himself.