The End of the Age Of Kings?

Burger King has always played a weak second fiddle to McDonald's. Even though, when I am allowed to indulge, I think their burgers taste better than McD's (but not the fries- Burger King's taste like congealed cholesterol), its not hard to see why. "Burger King" is a generic name -where I grew up, there was a Burger Chef which seemed interchangeable with Burger King plus the innumerable other "burger palaces." The Meat Monarch has also had confusing and quickly discarded advertising campaigns (remember Herb?, BK? the Wolfman Jack voice?) - even the current somewhat successful campaign has a creepy "V for Vendetta" king doing odd things which I think works maybe out of a modern taste for indeterminate weirdness. As a parent, I can also say, their kids meals' toys sucked.

Now Burger King jumping on the soccer mom graphic (yes about 10-15 years late) and introducing the following new kids meal (from boston.com):

The centerpiece of the effort... is a new kids meal featuring a four-ounce serving of Kraft macaroni and cheese, lowfat milk and the company's "Fresh Apple Fries", which are uncooked apple slices shaped like french fries and served with low-fat caramel dipping sauce. The meal will go on sale Monday for $3.49 and will be a permanent fixture on Burger King's menu.

Mom- lets go to the mall and get a meal that mentions Kraft, "lowfat" twice (both spellings!) and fries that aren't. Its very possible that obesity will be reduced if fast food places start serving meals like this, but maybe not in the way intended.