Friday, June 18, 2010

They Don't Know Jack

This may sound like a silly complaint, because it is.

Jack In The Box has a spokesman named, not surprisingly, Jack. He has a big round head with a simple, painted-on face. The joke is he makes serious executive decisions with this silly look.

I find the commercials uniformly annoying, and the only thing I like about the whole concept is in any given shot, Jack can't change his expression. I like characters who can't change their expression trying to emote.

However, in a recent commercial, he goes to the movies and is alarmed at how much they charge for popcorn. He's so troubled, in fact, that while he's watching the film a cheap, animated tear runs down his face.

I don't care how smart they think this was, they broke the rules.


Anonymous Anonymous said...

Why do fast food joints have clowns running them to begin with? McDonald's, too, of course, but now BK has that bizarre king in a mask. Gives me the creeps.

11:04 AM, June 18, 2010  

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