They Don't Know Jack

This may sound like a silly complaint, because it is.

Jack In The Box has a spokesman named, not surprisingly, Jack. He has a big round head with a simple, painted-on face. The joke is he makes serious executive decisions with this silly look.

I find the commercials uniformly annoying, and the only thing I like about the whole concept is in any given shot, Jack can't change his expression. I like characters who can't change their expression trying to emote.

However, in a recent commercial, he goes to the movies and is alarmed at how much they charge for popcorn. He's so troubled, in fact, that while he's watching the film a cheap, animated tear runs down his face.

I don't care how smart they think this was, they broke the rules.