Apocalypse Now or Royalties For The Royal Tease
Much of the coverage of the church that expects the world to end today has been fairly jocular. If the media wish to treat such expectations as silly, that's their business. Still, what these people believe is no sillier than lots of religious beliefs all around the world, beliefs that are generally treated seriously. The mistake this church made was to believe something easily falsifiable.
The radio and TV coverage sure allowed a lot of people to pull out this R.E.M. gem: