Ones To Watch

On paper, The Watch must have seemed impressive.  Ben Stiller, Vince Vaughn and Jonah Hill in a wild comedy. (They also wanted Chris Tucker but didn't get him.) The first two and probably the third can open a film alone. It opens next week and for all I know it'll be big.  But man are the trailers lame.



I've seen Watch trailers with several audiences and as yet no one has gotten excited.  Now maybe the film is actually good, and the trailers are hiding a great story, and if so, I'm sure it'll do well.  But really, I think these trailers are hurting business. (Also hurting is the concept of a humorous neighborhood watch.  A decent concept, but not so funny after Trayvon Martin and George Zimmerman.)

Still, The Watch seems to have more heat behind it than the Will Ferrell/Zach Galifianakis The Campaign.  Should be interesting to see how these two do.