Thursday, October 18, 2012

Serific

Let me recommend Simon Garfield's (I want to write Garfunkel's) Just My Type: A Book About Fonts. Before the computer age, practically no one but printers cared, or even thought about, typefaces.  Now everyone is an expert.  With so many fonts at our fingertips we're quite aware that the look and layout of letters is not only about readability, but mood.

The book has chapters on how various fonts were created, and goes into the sometimes odd lives of the printers and designers who created them.  Garfield, as you might expect, helpfully uses each font he mentions as he mentions it, whether it's Courier, Helvetica, Verdana or much lesser known names.  He not only discusses the history, but also the aesthetics, and the fashion, of various typefaces, from an opening chapter on the desire to destroy comic sans, to later pieces on optima, sabon and so many others.  (My template for this blog has limited fonts so I can't show you these three.)

If you think the subject interesting, you probably couldn't find a better book. But even if you believe the concept itself is dry as dust, you might want to check it out.  There's more to the story than you'd imagine.

5 Comments:

Anonymous Anonymous said...

Courier looks slapdash and cheap. Times New Roman always seemed the norm but seems stuffy when you are used to using other fonts.

Better than that, they are fun toy when bored and drafting documents. Converting everything to Greek or Wingdings was always a useful tool to confuse overlookers

8:13 AM, October 18, 2012  
Anonymous Denver Guy said...

I would be interested to know what "Wingdings" is about. Is it acode, simply replacing arabic letters with nonesensical symbols? Was it used in WWII? Has anyone every written anyting in wingdings? Do I have to buy the book to find out?

8:29 AM, October 18, 2012  
Blogger LAGuy said...

I don't think the book deals with Wingdings, which is just a way Microsoft gave us to use our keyboard to get symbols.

9:14 AM, October 18, 2012  
Anonymous Anonymous said...

Not "Greek" - Microsoft calls the font using Greek letters "Symbol"

11:20 AM, October 18, 2012  
Anonymous Anonymous said...

Never knew that. Did they publish a concordance or a map? (And screw wingdings. How long have they had webdings? And what for?)

3:50 PM, October 18, 2012  

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