I Hate Jargon (Doesn't everyone?)

In my inbox today, I received the following article from my alma mater- "Practicing Wisdom by Mindfulness" produced by no less than the "Wisdom Research" center.   I took  a  quick glance and  the article doesn't seem bad, but the title set me off.  Why is this?   I think its an inherent hatred for specialized language or jargon.  "Wisdom" is a fine word and "mindfulness" though a bit awkward is OK too  but imposing an artificial usage  on them full of, I presume, smarmy academic knowingness, made me want to punch the author in the nose (metaphorically only, as I'm sure Mr. Williams is a very wise and mindful gentleman and an editor could have picked the headline).

Its not just academia and not just me- my brother recently came to visit and while waiting for something else, we were in line at a hotel Starbucks in a line behind 5 or 6 budding young career women (there was a conference going on for them).   After about 2 minutes of listening to a variety of specialty orders, he sort of lost it and had to walk away.   After I got my "venti unsweetened black iced tea" (luckily he missed that- but in my defense, you have to say all that or else get 3 separate questions from the "barista" [grrr]), I caught up with him.  He was still muttering "What's wrong with just coffee, goddammit?"

I had the same feeling early in my career (oops almost said "back in the day") when business jargon used to find its way into discussions- "Proactive"  "Synergies" "Granular" (instead of "nitty-gritty")  and even "cut to the chase"  and "push the envelope" are a few quick memories of what used to set my teeth on edge.  Also the current usage of "goal" "impact" and "mission".  Also "SCOTUS"  (sounds like a variety of crotch rot).and all that rhymes with it. 

On the other hand though, I get a charge out of using jargon for other than its intended purpose-especially if it is uttered in deep tones of seriousness. Really, everyone, except the military, should try to work "target rich environment" into their discourse everyday. 

I know these jargon words are serviceable and perform a function and apparently most everyone understands them so why does it bug me?  Is it a genetic thing?  I think because it smacks of subconsciously feeling that someone is trying to force an artificial meaning on me- sort of big brother-y.    There is probably academic literature on this but I probably couldn't stand to read it.