Sunday, February 02, 2014

Ad Mad

Here's the Cheerios ad you may have heard about, featuring the (continued) adventures of an interracial couple.

The ad isn't controversial, but the reaction of MSNBC has been.  Turns out someone there put up this twitter post:

Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.

This is truly ugly, and only the latest of a series of comments where someone at MSNBC simply assumes to be a member of the right is to be racist.

But as hateful as it is, I don't agree with MSNBC's response to the controversy.  The right was up in arms, and the channel apologized. Fine.  But then they fired the tweeter.  Here's the statement from MSNBC President Phil Griffin.

We immediately acknowledged it was offensive and wrong, apologized and deleted it. We have dismissed the person responsible for the tweet. I personally apologize to [RNC chairman] Mr. Priebus and to everyone offended. At MSNBC, we believe in passionate, strong debate about the issues, and we invite voices from all sides to participate. That will never change.

Look, people will occasionally make stupid comments--especially during "passionate" debate.  Every individual (and every channel) has to decide how far is too far, but it should take a lot to fire someone.  When you invite voices from all sides to participate in any debate, it's almost guaranteed some people will be offended.  That's when the talking should continue, and, most of the time, if you recognize and acknowledge you went too far, that should be enough.


Blogger ColumbusGuy said...

I don't know, this seems a second or third order point. You're right as far as you go, but the reality is there would be no acknowledging of wrong.

The issue is more that the employee let the cat out of the bag. The whole MSNBC (in this case) culture is steeped in hate, and the sin was in pointing that out.

Now, of course that's ridiculous, since it's palpably obvious and the tweet can't really add anything, but nevertheless it embarrassed the bosses.

Much safer to tweet about how Fox is not a news organization. That would have been fine: #FoxViewersWontLikeThis. HaHaHa.

3:39 AM, February 02, 2014  
Anonymous Anonymous said...

I don't get why the tweeter was fired- just for pointing out the emperor had no clothes

This is just up to one-up FOX who would such a tweeter a raise and a prime time slot

5:26 AM, February 02, 2014  
Blogger LAGuy said...

This was a controversy that plenty of people wrote about and I didn't have too much to add. The part that interested me was that some anonymous person got fired, destroyed in the crossfire, as it were.

I think it was wrong--even though I suppose as long as there are people like Anonymous, it's necessary to make it clear how despicable this lie is.

1:31 PM, February 02, 2014  

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