What's In A Name?

There's an article in Variety (since the new template doesn't let me link things, here's the url: https://variety.com/2020/biz/news/variety-hollywood-reporter-pmc-joint-venture-mrc-1234780379/) that explains a recent corporate name change.

Variety's parent company, PMC (Penske Media Corp.) has joined with MRC (a global entertainment company, I believe) to operate Billboard, Vibe and the Hollywood Reporter.

This new entity will be known as PMRC. Ugh. The PMRC was the name of the late, unlamented Parents Music Resource Center (https://en.wikipedia.org/wiki/Parents_Music_Resource_Center), the censorious, well-connected group that fought against pop music in the 1990s.

This is the worst name combination since Moland Springs https://en.wikipedia.org/wiki/The_Gymnast).