Let's Begin

A bunch of Arclight Cinemas has sprung up in the L. A. area.  I'd say they're the best kept-up theatres around.  They cost extra, and you have to choose your seat when you buy a ticket (which apparently is considered something good, though I prefer to enter the house and decide at that point where to sit).

Before the movie starts, an usher will stand in front of the crowd and make an announcement--what movie we're about to see, where the emergency extras are, please turn off your cell phones, etc.

Lately, however, it seems some of these people think they're entertainers.  They add more and more material, and allegedly funny asides.  Here's something no one's ever said: "Gee, I wish this movie introduction were longer." I mean, in other cinemas the lights go down and the projector starts, no need for an intro.

So if anyone reading this is an usher for Arclight, or knows anyone who is, please spread the message.  Keep it short as possible.  Or even see if the chain can stop these lead-ins entirely.