Think
So I was in our local health food store today where I buy psyillium husks, and also some salsa and blue corn chips.
While waiting I browsed the aisles, where I found, for $1.69, "nutrient enhanced water beverage." There were several flavors available, and each one referred to the thing it was supposed to enhance.
There was "strenth," for example, and I imagined that if I drank it I would feel strong.
There was "revive," and I imagined that if I drank it I would feel refreshed.
There was "multi-essential" and I imagined that if I drank it I would feel . . . complete.
Then I came across one that said, "Think," and I put the product back on the shelf and didn't buy it at all.
2 Comments:
Bad bad marketing. I would go with "Invest & Nurture"
Ooh, that's good. You don't by any chance do political consulting, do you?
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