It Ain't Broke

I was in a 7-Eleven today and saw there's a new Snickers Bar, Snickers Xtreme. It's got Xtra peanuts.

This reminds me of when Reese's Peanut Butter Cups Xperimented with the chocolate to peanut butter ratio. People had been enjoying their peanut butter cups for years--why mess with success?

The Snickers Bar is the single most popular chocolate bar in the United States. Do they really think they can improve on it?

(For previous thoughts on Snickers, here's one of my favorite posts of 2006.)