Have It Your Way
It can be hard to measure how successful an ad campaign is, since sales has a lot to do with the underlying product and price. Still, those ad campaigns for Burger King have been pretty creepy the last few years.
Yeah, everyone noticed them, but that doesn't mean they're working. So I'm not entirely surprised that they seem to be a failure. (Or are they?)
2 Comments:
I was going to comment on the historical lameness of Burger King's advertising in general but apparently I had the same thought about a year ago
http://pajamaguy.blogspot.com/search?q=burger+king
sorry the link is
http://pajamaguy.blogspot.com/2008/06/end-of-age-of-kings.html
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