Living By A Code
Today is Dan Brown's birthday. He's the phenomenonally popular author of The Da Vinci Code, which is an industry unto itself. It's a novel about secrets messages hidden in famous works of art. This is a regular theme in his work, and many believe--including Brown--that there's a lot of fact in his fiction.
Looking at Dan Brown's name, I see it's an anagram for "own brand." That's it! He makes up stuff so his name can be associated with bizarre conspiracies that are bestsellers. I finally cracked it.