Sweet Idea
A new candy store just opened in LA, kitty-corner to the Farmer's Market, called Sockerbit. Their slogan is "Sweet & Swedish." The name literally means sugar cube, and they sell smagodis, or little candies, which you can buy in bulk. (Sorry for the lack of diacritical marks, but I'm in favor of getting rid of them anyway.)
A second later I realized how stupid that was. If someone came in from China, would we go to a Chinese restaurant? Or an Italian to an Italian restaurant, or even a pizzeria. Or to stick with Sweden (or Sverige, as they call it--what kind of translation is that?), would we go to a smorgasbord?
Though it also made me think: just what is American food, anyway? Do we have a recognized national cuisine? Barbecue? Anything with a side of fries? I guess it's Chinese takeout and pizza as much as much as anything else.
And perhaps that's the plan of Sockerbit--to make smagodis a regular part of our palate.
posted by LAGuy @ 12:07 AM
3 Comments:
Based on my groupon adds, American cuisine is apparently burgers and nachos at the cheap places, steak and potatoes and the expensive ones
There is an Onion article from about ten years back about 'Iowa City family taking Chinese Exchange Student out to Iowa City Chinese Restaurant'
Not to be regular critical, but which marks are the diacritical ones? The umlaut-y things?
Now there's a blog name of the month: Regular Critical
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