Days Of Future Passed
"Tuesday Afternoon" is my favorite Moody Blues song. Still, it's hard to imagine anything more inappropriate to a commercial about a pleasant weekday outing to the aquarium. But that's just what Visa is using it for.
The song has a spooky edge to it, the opposite of the carefree feeling you think they'd want.
It's also pretty drug-tinged. So I guess if you want to drop acid and look at the pretty fishies, Visa's got the right soundtrack. Was that the point?
posted by LAGuy @ 12:07 AM
6 Comments:
When the girl appears at the 15 second mark she sure looks high.
There's a MLB network promo spot set to the song "Green, Green Grass of Home." It plays over different scenes of players sliding into home, crossing homeplate after a walkoff homerun, etc. I can't tell you how much this bothers me. Besides, there's no grass around homeplate. Anyway, yeah: it really annoys me when songs are used in spots where it's clear that only one or two lines may fit and it's assumed that no one will remember the mood of the original recording. What a waste of money and effort.
This has been an ongoing issue for years- Didn't Reebok use Lennon's "Revolution" back in the 80s?-- I don't they meant to inspire the sneaker factory workers
I actually think it would be cool though if ExxonMobil or one the others used "Pump It Up!" to encourage gas guzzling ("...when you don't really need it" )-
Even better...
"There's nothing underhand that [we] wouldn't understand..."
I bet if you market tested "tuesday afternoon" (and you can be sure VISA does market testing) , probably most people would associate it with a pleasant ordinary afternoon full of pedestrian delights & not the spooky druggy aspects the artists and fans take from it.
Now about all those macho stadium dudes who chant "We Will rock You"
The worst example ever was when they used "Fortunate Son" and tried to make it appear patriotic.
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