Tuesday, March 09, 2010

The Metric System's Got Nothing To Do With It

I saw a report from Australia that discussed a fast food joint called Hungy Jack's. The weird thing was the logo was clearly Burger King's. So I checked and sure enough, Hungry Jack's was Australia's Burger King franchisee. The name Burger King had already been taken.

So this opened up a new question. Why the odd replacement? I know a jack is the top male in cards after a king, but that's not why it was chosen. Turns out Pilsbury owned BK, which offered a list of names to the Australia, including Hungry Jack, a pancake mix. They made it possessive and voila!

Still, did they think Burger Queen was too girly? Burger Prince not regal enough? How about Burger Duke, Burger Marquis, Burger Earl, Burger Viscount, Burger Baron. I like that last one best.

Speaking of which, has the hamburger returned to Hamburg? And is it so common they call their fast food joint Burger Burgher?

1 Comments:

Anonymous Anonymous said...

Hungry Jack is just a great name for any product. I knew a big guy in college named John who always went back for seconds (and 3ds, 4ths, etc) who was nicknamed Hungry Jack. When his wife calls him "Hun" its neither for the diminutive nor attila

If you already have a King, you can't slight the Ossies by giving them a bleedin' baron.

"Hamburg Steak sandwich" sounds so quaint-like something you'd get in a rural roadside diner in the 40s.
I also like when they refer to to "Cheeseburgs" (thats one milky city in Bavaria, no?)

6:16 PM, March 09, 2010  

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