Going To The Well

The first Lost ever started with a closeup of an eye. Very effective. It was still effective when they repeated the shot in a later episode. But then they did it a couple more times, which was overdoing it.

Now Mad Men is going down the same path. The last three episodes, I believe, each end with a slow pullback. Not a bad shot, and a good way to end things, but it's becoming a cliche.